MAMA DISRUPT MAGAZINE
MAMA STYLE: NEW BREASTFEEDING FASHION LABEL FOR STYLISH MOTHERS
Claire Milligan, founder and designer of new breastfeeding fashion label STYLEFEED, explains what inspired her to launch the clothing line + why mamas are HAPPY she did.
WHAT INSPIRED YOU TO START STYLEFEED?
The idea came to me when I was breastfeeding my first son four years ago. I was in love with my new baby but also sleep deprived, overwhelmed and constantly breastfeeding! After nine months of pregnancy, I wanted to wear something that made me feel like me again while still allowing me to breastfeed. Faced with limited options and hearing the same frustrations from friends, I became passionate about the idea of creating a line of fashionable breastfeeding clothes. Stylefeed is for women like me who want to celebrate their new identity as a mother without sacrificing their sense of style.
WHAT MAKES STYLEFEED UNIQUE?
A signature feature of every Stylefeed garment is the easy access zip front design with an inner modesty layer for discreet feeding. I am passionate about enabling mothers to feed openly in public without feeling the need to cover-up or be out of sight. Stylefeed offers a discreet option enabling mamas to feed their babies whenever and wherever they need to.
WHAT’S BEEN THE MOST REWARDING PART OF LAUNCHING STYLEFEED?
Motherhood is such a beautiful community to be a part of and I’ve been humbled by the overwhelming support I’ve received from our Stylefeed customers who have loved the collection. One mama said, ‘I just want to thank you for existing.’ That’s what it’s all about for us – supporting and nurturing each other as mothers, but also as women with an independent identity.